WHAT IS LEHER?
OUR PROBLEM STATEMENT
Each year, 6.5 trillion cigarette butts - about 18 billion every single day- are carelessly discarded into the environment, making cigarette butts the most littered and pervasive waste item worldwide.
Each cigarette butt destroys 500 litres of water and its marine life, along with inhibiting plant growth and choking animals who consume it.
Cigarette butts have become the biggest ocean polluters.
Every cigarette filter tossed irresponsibly releases over 7,000 toxic chemicals into the environment, breaking down into microplastic pollutants that significantly contribute to biomagnification and long-term ecological harm.
OUR IMPACT
3 million+
1.6 billion+
3,600 kg+
₹2.3 L+
27+
₹1L +
waste recycled
liters of water saved
microplastic reduced
people employed
in cost savings
generated in revenue
OUR MISSION
We aim to reduce cigarette waste in oceans by transforming it into paper packaging, diaries and eco bricks, promoting a cleaner, greener planet.
THROUGH COLLECTION OF
3,000,000+
CIGARETTE BUTTS IN THE PREVIOUS YEAR, WE GENERATED THE FOLLOWING IMPACT
ENVIRONMENTAL
SOCIAL
ECONOMICAL
Prevented around 3 millions butts from entering the oceans, thus saving 1.5 billion liters of waste from getting polluted.
Provision of employment to 27 people & creating 13 women entrepreneurs.
Enabled cost-savings of 2.3L and transformed hazardous litter into products like paper and eco- bricks.
OUR COLLABORATIONS
WINNERS, ENACTUS NATIONAL EXPOSITION 2024
GLOBAL CHAMPIONS 1 RACE, 4 OCEANS, ENACTUS WORLD CUP 2023
